Abstract
Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.
| Original language | English |
|---|---|
| Pages (from-to) | 901-918 |
| Number of pages | 18 |
| Journal | International Journal of Manufacturing Technology and Management |
| Volume | 2 |
| Issue number | 1/2/3/4/5/6/7 |
| DOIs | |
| Publication status | Published - 2000 |