Work-related factors influencing doctors search behaviors and trust toward medical information resources

Regulation of clinical practice is a characteristic aspect of the medical profession. Regardless of whether this regulation derives from government-sourced guidelines or materials from government-sponsored institutions, it results in a high production of information resources (institutional information resources), which are disseminated to the clinical stuff in order to ensure compliance. In that case, the issue of credibility of these information resources might arise, since medical practice is characterized by a high frequency of change. The latter involves a continuous effort on the part of the clinical staff, which is motivated by work-related factors (e.g., need for compliance) or personal motivation (e.g., need for self-improvement). In this study we consider a simple trust model, according to which we assume that perceived trust is a direct antecedent of perceived credibility. We evaluate whether work-related or personal motivating factors influence the relation between perceived credibility and trust toward institutional information sources and how the effect of each factor affects this relation. Findings suggest that work-related factors have a higher impact on the relation between credibility and trust than personal motivation factors, while they are stressing the important role of hospital libraries as a dissemination point for government-sponsored information resources.