Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format

Fred L. Greene, Keith M Johnston, Ed Vollans

Research output: Contribution to journalArticle

4 Citations (Scopus)
19 Downloads (Pure)
Original languageEnglish
Pages (from-to)109-116
Number of pages8
JournalInternational Journal of Media and Cultural Politics
Issue number1
Publication statusPublished - Mar 2014


  • film trailers
  • audience research

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