Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format

Fred L. Greene; Keith M Johnston; Ed Vollans

doi:10.1386/macp.10.1.113_3

Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format

Fred L. Greene
, Keith M Johnston
, Ed Vollans

Research output: Contribution to journal › Article

4 Citations (Scopus)

48 Downloads (Pure)

Original language	English
Pages (from-to)	109-116
Number of pages	8
Journal	International Journal of Media and Cultural Politics
Volume	10
Issue number	1
DOIs	https://doi.org/10.1386/macp.10.1.113_3
Publication status	Published - Mar 2014

Keywords

film trailers
audience research

Access to Document

10.1386/macp.10.1.113_3

MCP 10 (1) 109-116 'Researching Audience Attitudes to... Promotional Trailer Format'Accepted author manuscript, 263 KB

4 Citations
2 Article
1 Book
1 Special issue

Researching historical promotional materials: Towards a new methodology
Johnston, K. M., Nov 2019, In: Historical Journal of Film, Radio and Television. 39, 4, p. 643-662 20 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

7 Citations (Scopus)

98 Downloads (Pure)
Watching the trailer: Researching the film trailer audience
Johnston, K. M. (Lead Author), Vollans, E. & Greene, F. L., Nov 2016, In: Participations. 13, 2, p. 56-85 30 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Introduction: Still coming soon? Studying promotional materials
Johnston, K. M., May 2013, In: Frames Cinema Journal. 3
Research output: Contribution to journal › Special issue › peer-review

Film trailers - history, production and audiences
Johnston, K. M.
18/06/13 → 10/12/15
6 Media contributions
Press/Media: Media Coverage or Contribution

Cite this

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title = "Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format",

keywords = "film trailers, audience research",

author = "Greene, \{Fred L.\} and Johnston, \{Keith M\} and Ed Vollans",

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AU - Greene, Fred L.

AU - Johnston, Keith M

AU - Vollans, Ed

PY - 2014/3

Y1 - 2014/3

KW - film trailers

KW - audience research

U2 - 10.1386/macp.10.1.113_3

DO - 10.1386/macp.10.1.113_3

M3 - Article

SN - 2040-0918

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JO - International Journal of Media and Cultural Politics

JF - International Journal of Media and Cultural Politics

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Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format

Keywords

Access to Document

Research output

Researching historical promotional materials: Towards a new methodology

Watching the trailer: Researching the film trailer audience

Introduction: Still coming soon? Studying promotional materials

Press/Media

Film trailers - history, production and audiences

Cite this