YouTube: A veritable platform for the promotion and preservation of Africa's heritage

YouTube falls within sharing social media platforms where data are being recorded for the benefit of an audience. This is part of the most trending social media platforms in the world where vital information can be viewed and knowledge is also shared. YouTube plays vital roles in the knowledge sharing and consumption among other social media platforms in the world. African heritage is in line of going into extinction because of several factors which is not the concern of this paper, but through social media platforms, African heritage and culture can be communicated to the world and preserved for future generations, most especially through YouTube. Several studies have emphasized the uses of social media in the communication of culture. This paper, however, aims at giving insight on the role of YouTube as a social media platform in the promotion and preservation of cultural heritage in African societies. The paper is a review of several literatures relating to the subject matter and concluded by recommendations on the effective uses of YouTube in the promotion of African cultural heritage. Key words: YouTube, Africa, Social media, Cultural Heritage, Preservation.